Helium notifications are a feature in the Helium platform that automatically sends emails when forms are submitted. By default, these notifications are sent to the site admin, allowing them to stay informed about form submissions in real-time. This immediate notification is beneficial as it enables prompt responses to website visitors and users.

However, the usefulness of notifications extends beyond simply alerting the site admin. Custom notification emails can be set up to be sent to the individuals who submit the forms. This feature allows you to notify form submitters that their submission has been successful. It provides a way to acknowledge their input and assure them that their message has been received.

Additionally, custom notification emails offer an opportunity to deliver personalized messages to form submitters. You can use this chance to communicate important information such as when they can expect a reply or what their next steps should be after submitting the form. For instance, you can include instructions for booking an appointment, directing them to a specific page on your website, or providing further guidance tailored to their needs.

Moreover, custom notifications can be utilized to notify relevant team members or departments about form submissions that pertain to their specific areas of responsibility. This feature allows for efficient internal communication and delegation of tasks. For example, if you have a sales department, you can create a form specifically for pre-sale inquiries and configure notification emails to be sent exclusively to the sales team. This ensures that the right people are informed promptly and can take appropriate action.

Overall, Helium's notification system facilitates effective communication, enables timely responses to form submissions, and provides a means to personalize interactions with users.